Firstly we will discuss the basic facts.
-> In late 2014 itself, Apple had already announced that the core team is focusing on a search engine for its users.
-> Google used to pay around $10b – $12b Per year to Apple because of showcasing google searching engine in Apple Mobiles.
-> A report stated that Google payments to Apple are approx 20% of Apple revenues.
-> But their mutual agreement may be finished as early as possible besides this, There has been an AntiTrust case against google by the US Department of Justice, Further this case cannot be extended which might be a warning bell to google.
-> 3 years before itself Apple ripen off the Google Search. Besides AI chief John Giannandrea is currently working as Senior VP at Apple.
These are the facts Of Apple Besides Google. Now let’s go through what Apple has been doing.
-> As said earlier Apple had started its search engine work and made AppleBot which was reported in 2014 itself.
-> Apple team hasn’t provided any clear idea about the design or how the search engine going to be.
Agenda of Apple over search engine:-
Apple CEO Tim Cook earlier stated that ” The search engine designing by Core team had specific features which mention that A strict rule over marketing users mails and messages will be banned and will not be entertained. We will prefer customers’ privacy that bullying their data for our satisfaction is not going to entertain. ”
We think it will be quite difficult to do so, lets see what is going to happen and what innovations did Apple team are going to be launched.
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