Before starting this article, let me explain to you a clear idea about the picturization of Traditional and Digital Marketings.
In a recent survey, approximately 85%+ people are addicted to internet surfing and minimized their Traditional lifestyle by maximizing the Digital world.
But, it’s not a clear estimation that ” Traditional Marketing ” is no-more. We can give you a clear idea about it with a simple example.
* If you are interested in buying a product which cost is approx 80k, even though your mind says to save time by ordering online, but am sure your heartbeat says no to it and intimates you the first check the product so that any damages might occur.
that’s the reason why our parents show much interest in buying any item through face to face interaction manner.
So we can’t say that by the entry of the Digitalization world, Traditional had gone. Every world had its importance. As every coin has two different faces.
Digital Marketing:- This is a simple and easy process of expanding any business by applying strategies over Online platforms in order to reach the huge public attractions.
As most of the youth are addicted to internet surfing a lot of developments in business strategies too had commenced which leads to the intro of Digital Marketing.
The major advantage of this Marketing is Low Investment- Huge reach of the public.
Ex:- suppose in Traditional Marketing if you want to gain huge public attention about your product/ Organization you need to do a few things like” Making banners/ flexes/ TV advertisements ” and so on which costs more than expected.
In Digital Marketing as above mentioned less investment means you need not invest more amounts on publicity purpose and instead create Different and innovative ideas which can be used for Online platforms and the reach of it will be unexpected to your imaginations.
This is the simple difference between Traditional and Digital Marketing. Hope you might get a clear picture of it.
Now, Let me explain you the top-most benefits of Digital Marketing:-
As said above Digital Marketing is the king in Online platforms in order to promote any business ideas over the huge reach of the public. There are certain benefits like
Wide Reach – Low cost:-
As most people are addicted to online platforms, internet surfing which became a habitat of daily routine life.
Billions of people can visualize your business ideas/ plans as it’s a digital one.
All you need to do is making conceptual videos/posters about your business and promoting in a Digital World. That’s enough.
If your idea and presentation are good automatically business expands upon your imaginations.
You all know very well about social media marketing platforms which are named ” Facebook, Twitter, Instagram, Telegram “which not almost every online platform is a Digital marketing developer one.
High Returns on your Investment:-
As I said earlier you need not invest no.of Lakhs in order to gain huge viewership about your business, Just invest little only on your innovative idea which leads to high profits on your investment which you can’t even imagine.
Easy to Measure and Adjust:-
Suppose you have invested lakhs on keeping Flexes but you need to wait too many years in order to know how people are responding to your flexes. It’s a long process.
But here in Digital Marketing, you have lots of tools and various ways that ” Once your idea is shared in Digital platform, you can immediately visualize the engagements and viewerships besides response too about your ideas.”
By looking at public response over your ideas, you can adjust the visibility of the product if your ideas are getting a huge response you can adjust by expanding the platforms.
Easy to Share – Development of Brand:-
As social media has a hugely powerful weapon which is named as ” SHARE”. The no.of shares is also a quite example of the development of your business ideas.
Besides, there are certain Branded websites that share only valuable content and brands if they share your idea/ Product which means your way of developing is quite good.
Digital Marketing is just like an overnight famous weapon. Just all you need to do is making any content of your business in a Gripping Manner, as it has Globally Viewerships.
Each and every minute place in a Globe are ready to view your ideas which you share.
Once your ideas are liked by all the people around the globe, you can’t even get a clear idea about interactions as Video/Product engagements will be rasing simultaneously until people each and every nook of the corner can visualize your ideas.
Usage of Both Digital and Traditional Marketings:-
As both the marketings have their own advantages in their respective ways, using both have another great advantage as it will reach to Uneducated and Educated viewers which in fact make your business a bit greater than regular one’s.
Making commercial Add’s and publicity it through Digital platforms along Televisions too have more advantages.
So finally we wanted to conclude that any business ideas/ strategies that must be done through Digital Marketing along Traditional Marketing have great scope and bright vision to any business organization.
Hope you all like this article will cope up with another interesting one, stay tuned to our page for more updates.